Social Media Marketing

Sommaire professionel

EDUCATION Master of Business Administration Degree in Marketing, September 2022 – April 2024 Brock University, St. Catharine, Ontario WORK EXPERIENCE Social Media Lead, September 2022 – April 2023 Brock Faith and Life Center, St. Catharines, Ontario  Create unique content in terms of photography, creatives, and animations for every event to engage audiences on various social media platforms.  Collaborate, coordinate, and communicate among different clubs and bodies in the university to design unique marketing materials and events for increased student participation. Campaign and Content Strategist, November 2021 – June 2022 Happy Mamas Private Limited, Lalitpur, Nepal  Developed digital and offline marketing campaigns and improve audience engagement in various social media platforms.  Introduced content strategy aligned with short-term and long-term marketing targets.  Collaborated with top-level management and design teams to plan and curated social media content, style and layout to increase traffic and engagement. Senior Digital Marketing and Campaign Building Officer, April 2021 – June 2022 United Liquors Private Limited, Kathmandu, Nepal  Built and executed strategies for Social Media Marketing, Campaign Management.  Initiated branding, marketing, and promotional strategies for 7 Liquor Brands Plan and manage the marketing budget to increase the organic and paid campaign by 60% for higher audience engagement.  Launched new brands virtually with relevant launch plans leading to 400+ user generated contents day for 1+ month of the launch.  Maintained alliances with various brands, and agencies to generate impactful campaigns. Junior Marketing Executive December 2020 – March 2021 Infi Store Private Limited, Kathmandu, Nepal  Ideated and executed Digital and Offline Branding and Marketing and Sales Strategies and Campaigns to increase sales by 10% each day.  Enhanced leadership and communication skills by coordinating and delegating among team members to maintain effective work flow.  Built alliances with clients and banking partners to onboard effective deals for the ecommerce platform. VOLUNTEER EXPERIENCE Volunteer November 2017 Urban Girls, Kathmandu, Nepal  Created blogs to inform audiences about the Women Entrepreneurship Day 2017 program for maximum participation. PROFESSIONAL DEVELOPMENT Google Analytics for Beginners, August 2022 Google The Fundamentals of Digital Marketing, February 2022 Google Digital Marketing Fundamentals, June 2021 Indian Institute of Digital Education CLUBS & MEMBERSHIPS Associate Vice President – Digital Communications. September 2022 – August 2023 Graduate Student Association, Brock University, St. Catharines, Ontario  Create social media plan and strategies in alignment with the club’s goal and brand guidelines in coordination with the Vice President of Digital Communication. National Executive – Strategic Partnership April 2022 – April 2023 G17 UAC Nepal, Nepal  Onboard University Ambassadors to train them for leadership development.  Collaborate with various SDG led organizations to increase impact on Nepal regarding the importance of sustainability. President, June 2020 – June 2022 RAC Kasthamandap, Rotaract District 3292 – Nepal & Bhutan, Nepal  Identified members' skills and interests to assign tasks effectively.  Maintained club operations, delegate responsibilities and establish meeting schedules.  Executed 100+ projects for professional development and community development. SPECIAL SKILLS Languages  Fluent in English, Hindi, Nepali Technical Skills  Marketing Analysis Tools and Project Management Software  Microsoft Office Tools  Data Analysis Software – Basic SPSS  Graphic Designing and Video Editing Tools Education: College/University in Business

Compétences

Sales and lead generation3 Digital Marketing3 Email Marketing3 Graphic design3 Social Media3