Brand marketing consultant

Sommaire professionel

PROFESIONAL EXPERIENCE BRAND MARKETING CONSULTANT | FREELANCE | REMOTE| MAY 2019 TO PRESENT • Brand management and rebranding • Campaign creation and direction • Brand Strategy • Social media content creation and management • Copywriting • Events marketing • Vegan menu consultancy and recipe creation CO-FOUNDER| MONK SOCIETY | FEB 2018 – AUG 2019 | MONTREAL, QUEBEC • Head of Marketing – Brand Creation, Strategy Building Online and Offline, Management of Social Media Accounts, Promotion • Product Development • Operations/Logistics • Customer Service ADVISOR, INTERNATIONAL BRAND STRATEGY | RIO TINTO | SEP 2018 – MAY 2019| • Development, implementation and maintenance of the relationship between Rio Tinto and stakeholders. • Establish and manage relationships with key contacts and being proactive to ensure the positive impact of proposed Rio Tinto actions in line with strategic long-term planning. • Responsible for developing the strategy and leading the implementation of the Group’s media, digital, employee communications, brand and marketing communications activities to protect and enhance Rio Tinto’s reputation. • Works with Digital on efficient use of electronic channels and implementation of the external social media strategy. VIP MANAGER & EXPERIENCE PRODUCER| BISHA HOTEL | AUG 2017 – DEC 2017 | TORONTO, ONTARIO • Hired to open BISHA Hotel in August 2017 – created and developed the VIP and Concierge departments. • Manager on Duty additional to managing the Concierge desk and team on a full-time basis. • Created and developed the (VIP) amenity program. • Created, coordinated, expedited and monitored the delivery of amenities and services throughout the hotel for each and every hotel-designated VIP guest. • Coordinated the exceptionally friendly, professional and efficient reception, registration, and account settlement for all hotel VIP guests. • VIP pre-arrival preparation: Contacted VIP guests in advance of their arrival to the hotel to determine any special services required and then delivered these special services. • Researched, planned and created itineraries for VIP guests. • Outsourced service providers and vendors to provide hotel guests with exceptional services and recommendations. • Built and maintained close relationships with VIP guests. • Interacted frequently with VIP guests to provide assistance and ensure guest satisfaction with hotel services. • Showing and sales of hotel guest rooms and hotel outlets to potential VIP guests. • Identified new opportunities to best cater to VIP guests. • Liaison between all hotel VIP guests and each department, facilitating communication and teamwork to exceed guest expectations. • Monitored and ensured adherence to all Hotel service Standards. • Ensured prompt and complete satisfaction of guest requests in a professional and timely resolution of guest complaints. ATTENDEE MANAGEMENT SPECIALIST | CARLSON WAGONLIT TRAVEL | JAN 2017 – JUL 2017 | TORONTO, ONTARIO – REMOTE 6 MONTH CONTRACT POSITION • Responsible for all aspects of attendee management including overall attendee satisfaction. • Provided unparalleled consultative customer service and the customer experience to meeting owners and attendees with a focus on French and Spanish speakers. • Coordinated and supported meeting with meticulous attention to detail according to corporate standards. • Provided solutions and actions attendee logistical requests and changes. • Ownership and communication of attendee registration, reporting, and surveys. • Translated web content in Spanish and French. • Partnered and supported the Meeting Planner throughout the planning process. • Responsible for providing accurate and timely reports to all vendors as required including, Hotel, Air, DMC, AV, etc. • Management of attendee communications including save the dates, invitations, confirmations, pre-conference materials, etc. • Provided attendee summaries and reports to clients including escalating approvals as needed. • Proactively escalate potential client or program issues for timely resolution. • Met and exceeded client service level agreements in regards to relative functions. • Identified ways to continuously improve M&E processes, procedures and tools. • Complied with M & E technology usage as required (Cvent & Starcite) for event management and registrations. ECOMMERCE CONSULTANT& SALES | CONNEX CHILE | DEC 2015 – MAR 2016 | SANTIAGO, CHILE - INTERNSHIP • Lead a commercial team where we opened markets, assed business opportunities and closed deals that generated suitable sales increases for our clients • Prospected potential clients and arranged meetings in various industries. • Offered professional consultancy services to establish whether an online sales channel is profitable for the client or how to improve an existing e-commerce • Defined which services will be advantageous to grow the business in the digital world; this was done through a deep analysis of the business’ needs and a defined budget • Worked on profitability strategies • Prepared and submitted proposals WEBSITE DESIGNER | NOMADES HOSTEL | NOV 2015 | SANTIAGO, CHILE – INTERNSHIP • Created content for the official webpage for Nomades Hostel in Providencia, Santiago Chile SOCIAL MEDIA MANAGER | LA CHIMBA HOSTEL | OCT 2015 | SANTIAGO, CHILE – INTERNSHIP • Established a social media marketing strategy for two renowned hostels in the touristic neighborhood of Bellavista in Santiago, Chile. • Managed social media platforms such as Facebook and Instagram. • Planned and executed events. MARKETING | MAJI WATER | SEP – DEC 2011 | MONTRÉAL, QUÉBEC – INTERNSHIP • Coordinated MAJI’s involvement in the 2011 Kids for Kids Gala Fundraiser • Helped develop the content for MAJI collateral • Worked closely with CEO on marketing strategies • Contributed to MAJI’s Facebook activity with informative/educational posts on water MARKETING COORDINATOR MIDDLE EAST & AFRICA | ALDO GROUP INTERNATIONAL | AUG 2010 - 2011 | MONTRÉAL, QC • Corresponded daily with international franchisees to ensure all initiatives are in line with the brand and for franchisee support and queries • Coordinated and managed campaign shoots and uniform/dress code strategy for specific markets • Proactively supported and managed seasonal marketing calendars (i.e. marketing plans and post mortems) and plans for franchised markets • Supported all marketing initiatives of new country openings and public relations events (POS collateral delivery, campaign launches, fashion shows, sponsorships, commercials [radio & TV], events) • Supported social media & digital marketing initiatives (country FB page & website) • Created e-mail blasts • Strategized promotional items to offer franchisees for events and new store openings MARKETING | ALDO GROUP INTERNATIONAL | AUG 2010 – JUL 2011 | MONTRÉAL, QUÉBEC - INTERNSHIP • Researched the following consumer markets: Latin American, European, African, Middle-Eastern and Asian (interests, fashion inspirations, magazines, bloggers) • Researched how to reach-out to the men’s segment • Assigned projects: Innovative gifts for franchisees, world events ALDO could partake in • Administrative work SALES | MICHAEL KORS | MAY 2010 | MONTREAL, QUEBEC - INTERNSHIP • Organized showroom • Categorized commodities • Helped create looks Fall 2010 for buys • Created line-list deliveries for different accounts • Received samples and classified them by delivery • Assisted with pricing decisions and what styles and colors to discard from collection BOUTIQUE SALES ASSOCIATE | MICHAEL KORS | 2008 – 2010 | MONTRÉAL, QC • Offered fashion styling advice and industry leading customer service • Maintained a client base • Exceeded personal budgets • Executed transactions • Received and displayed seasonal collections • Attended seasonal product knowledge meetings • Took part in seasonal events for VIP customers VOLUNTEER EXPERIENCE OFFICE & H.R. ADMINISTRATOR
|MÉDECINS SANS FRONTIÈRES | SEP 2011– MARCH 2013 | MONTREAL, QC • Provided administrative support to MSF recruiting agents & MSF's Outreach Program • Maintained and updated legal documentation of MSF field volunteers • Helped plan and organize local events • Created and sent-out email blasts • Created surveys and compiled received data • Created reports • Conducted research • Responsible for the maintenance and organization of the HR office 
 ASSISTANT TO PROJECT MANAGER | SHOP A LITTLE, GIVE A LOT EVENT
|CENTRE UNIVERSITAIRE DE SANTÉ MCGILL ET IR-CUSM | SEP 2007 
 • Provided administrative support • Coordinated the participation of Montreal based shopping malls • Supported mall leaders deliver items to participating stores • Handed-out information pamphlets • Welcomed and directed customers to event INTERNATIONAL SPECIALIZATION PROJECT PUBLICATION : “Insistir, persistir, resistir y nunca desistir”: Una aproximación al caso de las lenguas mayas encontradas en Guatemala. - Research conducted in Montreal and in Guatemala. - In Guatemala there are 25 ethno-linguistic cultures, all of them endangered and most of them on the brink of extinction. The objective of my research was to learn more about this case in Guatemala an d to come up with a hypothesis on how these languages can be saved. In a continent where assimilation has always been necessary to beat discrimination, it is important to save a language in order to save a whole culture and most importantly, an identity. Grade obtained: A+ Excellent references available upon request. Education: College/University in Business

Compétences

Copywriting8 Marketing Consultant8 Branding8 Retail Sales8 Social Media8