Creative Director

Personal summary

Based in Prince Edward County, I am a multidisciplinary artist, event designer, and live event producer specializing in site-responsive experiences that blend cultural programming with immersive design. My background includes roles as the Event Designer for Beautiful View Music Festival and production work at Base31, where I managed large-scale creative projects and community activations. These experiences refined my ability to navigate complex logistics while maintaining high artistic integrity. As the former Studio Manager for Tara McMullen Photography, I managed production workflows for 130+ annual commercial and luxury wedding shoots, ensuring the delivery of high-quality visual assets. I also oversaw sales operations and client experience, implementing upsell strategies that increased average revenue by $500 per project. As the Founder of Flowering Wild and studio free folk, I bring over a decade of expertise in event production and artistic direction. My work is rooted in nature and community, often integrating tactile elements like film photography, floral installations, and hand-poured beeswax. Whether directing cultural projects or designing archival collections, I prioritize a hands-on, intentional approach. I am dedicated to creating place-based experiences that foster connection, craftsmanship, and reciprocity, ensuring every project—from public festivals to private collections—is both meaningful and meticulously executed.

Skills

Event Marketing / Event management14 Creative direction7 Art direction7 Photography / Photo design7 Artistry7