Senior Copywriter

Personal summary

As Senior Copywriter for 15 years at Leo Burnett, Canada’s most award-winning agency, I wrote ads for the biggest brands and companies in the world, like Kellogg’s, P&G, Bell, IKEA, VISA, Smucker’s, Robin Hood, Toyota, Tylenol. My copywriting work has won the top awards in the world, like One Show, Clios and Cannes. I turned Gain Detergent from a little known name into one of P&G’s rare billion dollar brands. When Leo Burnett was pitching for Zellers, the whole agency was working on it, and I came up with a mom-centred campaign that won the account. When VISA was desperate for an idea to rival Mastercard’s “Priceless” campaign, the whole agency was on the case, and I came up with the “If life were like that, you wouldn’t need a Visa card” campaign that won at Cannes and lasted for years. I even directed the talent to get the funny ending to “Didn’t See The Sign”. When Tide in Japan was struggling, Leo Burnett sent me to Tokyo to help out a sister agency there because I was known as the detergent expert and the P&G client had worked with me in the U.S. and loved my work. A creative director at Leo called me the agency’s “secret weapon” they would send in when nobody else could crack a project. Clients benefited from my multiple talents. I starred as the Mini Man in commercials I wrote for Nutri-Grain, like “Mini Man”. I filmed and starred in a web series for Orville Redenbacher. I drew award-winning illustrations for James Ready Beer. I wrote the song for my Cheer Detergent commercial “Coming Home” and the song was given away on CD due to popular request. I did stand-up comedy at a comedy club, talking about the benefits of Bounce Fabric Softener.

Skills

Copywriter30 Copy editing30 Author / Writer30 Screenplay30 Performer / actor30 Drawing30 Radio broadcasting30