Communications Specialist

Personal summary

Promise Busulwa is a creative and versatile communications specialist based in Toronto, Ontario. She is a Ugandan newcomer raised in the Middle East, North Africa and East Africa who moved to Toronto in 2018 to pursue an undergraduate degree in Psychology. After completing her degree in 2021, she channeled her passion and creativity into knowledge mobilization projects. These projects have enabled her to become a versatile communications coordinator who is able to support communications campaigns in various settings including magazines, hospitals, and research labs. She has also written content for a wide array of purposes including email campaigns, newsletters, blogs, journal articles and social media content. Her accomplishments highlight her proficiency as a communications strategist with a strong intuitive sense for how to engage and grow her target audience. Outside of communications work, Promise is passionate about mental health advocacy and social equity. She enjoys exploring creative workshops in Toronto. Key Accomplishments Content Writing -Increased the engagement of a research organization’s social media platforms by 62% in one year of managing their accounts -Growth of a research organization’s newsletter audience by approximately 17% in one year Campaign management: Spearheaded the successful launch campaign of an online toolkit -Over 100 webinar attendees across sessions -Interest from communications efforts led to successful Early Adopter program -Lead researcher gained recognition from research bodies due to increased online presence Production of articles and companion podcast episodes that have been published in, Psychology Today, the Research Matters Blog, Revue Your Review and the Trauma and Mental Health Report. Education: College/University in Psychology

Skills

Administrative Assistant3 Copywriting3 Content writing / blogging3 Presentation Design3 Graphic design3