DIGITAL MARKETING EXECUTIVE

Personal summary

Value Preposition Experienced Digital Marketing Executive & consultant with PR, Event Management skills and 5+ years of strategic communications capabilities across tactics that span event management (in-person, virtual/hybrid), content & copy writing, media relations, issues/crisis management, coalition-building, reputation management, and social media/digital media strategies a demonstrated history of working in Vvarious diverse industries. Skilled in Media Production, Video, Digital Marketing, Sales Operations, and Broadcasting.Marketing professional WITH Bachelors from the Multimedia University of Kenya. What she brings to the table: - Strong understanding of PR and strategic communications strategies and tools. - Independently capable to lead and execute strategic communications projects - Savvy media relations practitioner with experience pitching local, and international reporters; media monitoring; and an understanding of all aspects of media relations initiatives. - Expertise in social media and digital strategy, tactics, and trends. - Ability to write both strategically and creatively under tight deadlines including proposals, strategic plans, client memos/correspondence, client performance reports, press releases, fact sheets, press notes, news advisories, etc. - Enthusiastic ability to provide clients with the highest level of the client-service interface. - Providing day-to-day strategic communications tactical support to clients, helping to achieve their business goals. - Ability to grow and maintain client relationships, work collaboratively with others, and constantly watch for new opportunities. - Excellent judgment, excellent communication and persuasive skills, creativity, perspective, and the ability to work with minimal supervision in a dynamic environment. - Team player with colleagues to deliver strategic and creative work for clients. - Proven ability in interfacing and collaborating with external stakeholders to plan and deliver multi-country campaigns by working collaboratively in cross-functional teams. - Strong end-to-end project & event management skills, to ensure quality standards are met, results are achieved and all deliverables are created on time and within the budget. - Excellent written and oral communications skills (in English) - Ability to manage multiple projects. - Strong network of professional contacts, and well-established East Africa and Sub-Saharan Africa media relationships. - Humour and style. Education: College/University in Communication and journalism

Skills

Photography3 Digital Marketing3 Branding3 Social Media3