Senior Sales Executive

Personal summary

Caroline's passion for business development and sales strategies has been nurtured through each major stage of her professional journey, giving her today a unique perspective on these transforming ecosystems. She first evolved over fifteen years within an influential advertising agency, where she led major strategic initiatives and global-level negotiations. She then joined Quebecor Media's sales division, where she led an elite team for 12 years, developing innovative solutions in the era of media convergence. More recently, as Vice President of Sales at Cogeco Media, she successfully led a digital transformation, generating remarkable growth despite challenging market conditions. What sets Caroline apart is her strategic vision combined with genuine listening skills and a deep desire to understand her clients' business challenges. She excels at transforming challenges into opportunities, thanks to her analytical approach and keen knowledge of market dynamics. This expertise allows her to identify often untapped growth levers. Her deep understanding of different business sectors—from retail to quick-service restaurants, tourism, and entertainment—allows her to bring enlightened insights to client challenges. She knows that each industry has its particularities and that one-size-fits-all solutions don't work. That's why she favors a customized approach, grounded in each organization's reality.

Skills

Salesforce10 Account management20 Business development20 Compensation systems3 Strategic corporate planning15 Customer analysis20 CRM (Customer Relationship Management)15 Media20 Coaching15 Business-to-business (B2B)20