Commercialization and Category Management Expert

Personal summary

I am a retail category strategist and brand consultant based in Alberta with over a decade of experience helping consumer brands get shelf-ready, buyer-ready, and market-ready. My background spans category management, pricing strategy, brand positioning, and product commercialization across liquor retail, cannabis, and consumer packaged goods. I have held senior category management roles at various regulated retail companies in the liquor and cannabis industries, where I drove measurable results, including 26% year-over-year sales growth and a 15% margin improvement. I also built brands of my own with a confirmed retail placement already. I work with founders, small businesses, and growing brands who need sharp retail and brand strategy without the overhead of a full-time hire. Whether you need help preparing for a buyer meeting, repositioning your brand, building a pricing architecture, or setting up your first Google Ads campaign, I bring both corporate experience and a founder's perspective to get it done properly. Available for short-term projects, contract engagements, and ongoing consulting work.

Skills

category management15 business analyst10 commercialization5 retail strategy15 brand positioning10 Merchandising15 Assortment Planning15 Vendor Relations15