Paid ads Specialist

Personal summary

Digital marketing and PR are also areas of my expertise. I have managed social content and collaborated with external agencies to grow social networks. I have contributed to the development of digital campaigns for lead generation and worked with PR teams to develop compelling storylines and trends. With over 7 years of experience in advertising and project management, I have developed strong skills in creating and managing marketing campaigns, writing marketing briefs, and executing comprehensive content marketing strategies. In my previous roles, I have collaborated with cross-functional teams to design and execute campaigns, incorporating market intelligence and product content. I have implemented successful inbound marketing campaigns, nurture campaigns, digital advertising, and direct marketing initiatives. Additionally, I have expertise in developing and repurposing content, including creating product video content for multi-channel marketing campaigns. I have played a key role in sales enablement, assisting in drafting customer testimonials and case studies, and creating sales collateral to support the acquisition of new clients. I have also conducted competitive analysis and developed monthly market newsletters. Furthermore, I have experience in event planning and execution, including internal and third-party events, meetings, and tradeshows. I have managed sponsorship deliverables and worked closely with the sales team to drive lead generation and revenue growth through events. I possess strong analytical skills, conducting performance analysis and reporting on key metrics to evaluate ROI. With a bachelor's degree in marketing and/or communications and a passion for delivering best-in-class marketing programs, I am dedicated to continuous learning and staying updated on industry trends. I have exceptional written and verbal communication skills and possess a basic understanding of data analytics. I am a detail-oriented and organized marketer, capable of managing multiple priorities simultaneously. I have permanent Canadian work authorization and am willing to travel occasionally across Canada and enter the United States for business purposes. In summary, I bring a strong skill set, a commitment to excellence, and a passion for driving marketing success.

Skills

SEO / SEM6 Google Adwords6 Social media marketing6