Digital Marketing Data & BI Analyst

Personal summary

I’m enthusiastic about technology and leveraging data to inspire creative solutions that serve businesses and teams to improve and grow. In summation of my technical skills, my strengths lie in my ability to analyze data and understand the business processes behind them; I am always fascinated with optimizing and look for efficient ways of improving these workflows and business processes. And after all, finding the best way to show and communicate how data insights can solve problems to business teams and relevant stakeholders - providing meaningful insights. Professional with intense curiosity, adaptability, creativity, analytical thinking, growth-mindedness, a broad range of backgrounds with demonstrated quantitative and problem-solving skills, accountability, motivation, grit, and a persistent and optimization mindset. Technical Skills: Descriptive Analytics, Diagnostic Analytics, e-Commerce, Web Analytics, Digital Marketing, Conversion Optimization, Quantitative & Qualitative Research, Data Modelling, Analytics Dashboards, Excellent Analytical Skills, Data Query. Professional Tools: Google Analytics, Web Analytics Tools, Fluency with SQL database, Excel Spreadsheets skills (pivots tables, functions, data modeling, power query), Tableau, Power BI, Analytics Tools, and Python / Matlab. Soft Skills: Strong Communication Skills (Storytelling), Active Learning, Creative & Critical Thinking, Strong Attention To Detail, Results Focused, Problem Solving with the ability to work Independently and Collaboratively (Collaborate), visualize opportunities to improve/optimize, Work Well in Team Environment, Ability to Influence Positive and Smart Decisions and Passion for Excellence, Able to proactively discover and share data insights to drive better results while organizing and prioritizing responsibilities. EDUCATION Master’s in Science, Quantitative Data Analysis. Palo Alto, California, USA, Stanford University – 2000 Geo-Physical Engineer, Data Engineering, Caracas, Venezuela, Simón Bolívar University - 1995 OTHER RELEVANT EXPERIENCES • Familiarity with database queries in an enterprise context (i.e.: SQL, python/Scala, code management, continuous integration, DataBricks, Information Systems), develop, deploy, and manage self-serve analytics reports/dashboards for operations. • Familiar B2B business model, Social Media Marketing, Adobe Analytics, Google analytics 360, Salesforce, Marketo, other web analytics technologies, and mobile site and mobile app analytics platforms, tagging to improve data quality and data marts. • Understanding of statistical principles, experience driving analytics initiatives with cross-functional teams, advising executives on metrics definition, performance management or strategic orientation, love for data. • Familiar with Finance Concepts, Customer Relationship Management (CRM) applications and Microsoft Office (Word, Access, Excel, PowerPoint for design, reporting, and presentations), Data Reporting, standards, and best practices on reporting for the MarCom Client Analytics Practice. Digital Marketing Platform & Tools I have used: Google Analytics, Google Ads, Facebook Ads, Bing Ads, Google Optimize, Google Data Studio Dashboards, Google Search Console, WordPress, SEMRush Pro, MOZ Pro, SEO Power Suite, CrazyEgg, and Visual Website Optimizer (VWO). Currently taking courses about Business Intelligence, Machine Learning (ML), Database languages (SQL), statistics, big data analytics (BigQuery), Salesforce.com, improving my skills as Hands-On Programmer in Python and learning new programming language: R and Scala. LANGUAGES English, Spanish and Learning French. Education: Masters in Engineering

Skills

Digital Marketing30 Google Adwords30 Python30 Data Science30 Microsoft Azure30